Amar Desh Amar Gram e-Shop: An e-Commerce Initiative for Development of Rural Economy Through Inclusive Marketing

Amar Desh Amar Gram e-Shop: An e-Commerce Initiative for Development of Rural Economy Through Inclusive Marketing

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Abstract

Amar Desh Amar Gram (My Country, My Village) is an information and communication technology-based endeavor that aims to connect the rural and urban communities of Bangladesh. Through its e-shop initiative, Amar Desh Amar Gram practices inclusive marketing, whereby it aims to bring value to urban customers by giving them access to fresh and innovative products, sourced from different parts of the country. On the other hand, it also provides value to the rural communities by giving them access to a virtual marketplace to promote and sell their creations and products without the involvement of middlemen.

Although the organization is in its tenth year of operations, the novelty of the concept, the absence of infrastructure, and the present digital divide between the buyers and sellers, makes it ...

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