Airtel, a telecommunications company, experienced increased competition after the entrance of Reliance Jio in 2017. Reliance Jio offered free calls for life and competitive tariff plans to consumers and as a result Airtel saw a decline in its average revenue per user. Airtel must create a new pricing plan to protect its revenue and market share of the Indian Telecommunications industry.
Airtel: Pricing in the Cannibalisation Era and Transition to Data
- Author: &
- Publisher:Indian Institute of Management, Ahmedabad
- Publication year:2018
- Online pub date:
- Discipline: Pricing, Competitive Strategy
- Contains:Teaching Notes
- Length:4,751 words
Region:Southern AsiaCountry:IndiaIndustry:TelecommunicationsOrganization:AirtelOrganization Size:Originally Published In:2018). Airtel: Pricing in the Cannibalisation Era and Transition to Data. IIMA/MAR0496. Ahmedabad, India: Indian Institute of Management, Ahmedabad., & (Type:Online ISBN:9781529709605Copyright: Certain material used with permission of Indian Institute of Management, Ahmedabad. © 2018. All rights reserved.