Airtel: Pricing in the Cannibalisation Era and Transition to Data

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Airtel, a telecommunications company, experienced increased competition after the entrance of Reliance Jio in 2017. Reliance Jio offered free calls for life and competitive tariff plans to consumers and as a result Airtel saw a decline in its average revenue per user. Airtel must create a new pricing plan to protect its revenue and market share of the Indian Telecommunications industry.

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