Case

Airtel: Pricing in the Cannibalisation Era and Transition to Data

Author:
Arvind Sahay
&
Tara Tiwari
Publisher:Indian Institute of Management, Ahmedabad
- Publication year:2018
- Online pub date:January 15, 2020
Discipline: Pricing, Competitive Strategy
Contains:Teaching Notes
Length:4,751 words
DOI:http://dx.doi.org/10.4135/9781529709605
Region:Southern Asia

Country:India

Industry:Telecommunications

Organization:Airtel

Organization Size:
Large info

Originally Published In:
Sahay, A. , & Tiwari, T. ( 2018). Airtel: Pricing in the Cannibalisation Era and Transition to Data. IIMA/MAR0496. Ahmedabad, India: Indian Institute of Management, Ahmedabad.

Type:
Indirect case info

Online ISBN:9781529709605

Copyright: Certain material used with permission of Indian Institute of Management, Ahmedabad. © 2018. All rights reserved.

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Case
Teaching Notes
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Abstract

Airtel, a telecommunications company, experienced increased competition after the entrance of Reliance Jio in 2017. Reliance Jio offered free calls for life and competitive tariff plans to consumers and as a result Airtel saw a decline in its average revenue per user. Airtel must create a new pricing plan to protect its revenue and market share of the Indian Telecommunications industry.

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  Sahay, A., & Tiwari, T., (2018). Airtel: Pricing in the cannibalisation era and transition to data. In SAGE Business Cases. SAGE Publications, Ltd., https://www.doi.org/10.4135/9781529709605
  
  Sahay, Arvind, and Tara Tiwari."Airtel: Pricing in the Cannibalisation Era and Transition to Data." In SAGE Business Cases. London: SAGE Publications Ltd., 2021. http://dx.doi.org/10.4135/9781529709605.
  
  Sahay, A. and Tiwari, T., 2018. Airtel: Pricing in the Cannibalisation Era and Transition to Data. London: SAGE Publications, Inc. Available at: <http://www.doi.org/10.4135/9781529709605> [Accessed 26 Oct 2021].
  
  Sahay, Arvind and Tara Tiwari."Airtel: Pricing in the Cannibalisation Era and Transition to Data." SAGE Business Cases. London: SAGE Publications, Inc., 2021. 26 Oct 2021, doi: https://www.doi.org/10.4135/9781529709605.
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