Airbus: Brexit and the Trans-European Business Catalyst

Airbus: Brexit and the Trans-European Business Catalyst

  • Case
  • Teaching Notes

Airbus is one of the most well-known inherently cross-European examples of business ventures that make significant use of market integration and the diversity of the European marketplace. This unique European Aeronautic Defence and Space company case on AIRBUS symbolises the opportunity for business success at home and abroad when firms evolve simultaneously with regional integration. Many argue the European aerospace corporation’s success to be deeply embedded in a most extraordinary multi-country economic integration that its makers are part of: Airbus – founded in 1970 as a consortium of various European aviation firms – was seen as a function and, to some extent, a catalyst of the resulting business environment. The European Union has widened and deepened in its harmonisation and regulatory convergence efforts for the ...

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