- Teaching Notes
- Supplementary Resources
Air India Express is an international budget airline owned by Air India, the flag carrier airline of India. The airline had tough times when they encountered last-minute delays, cancellations, pending refunds, and lack of service, all of which affected its reputation. The airline had a dramatic comeback in 2016 and made favourable inroads in consumer minds. With the Indian government set to privatize Air India, can Air India Express continue its growth and what are the chances for sustaining the growth? How Air India express can address the regional competition from low cost airlines such as Indigo and SpiceJet? Is the step taken to focus on regional routes a good move and how can it affect its international operations, crew, and ground staff at different airports?