The case follows three Swiss entrepreneurs who set up Aeris, a manufacturer of air purifiers in Beijing to combat the air pollution. The case explains the challengers the entrepreneurs faced entering the Chinese market and asks the students to consider if the company should focus on its core market in China or expand and begin selling air purifiers in North America and Europe.
Aeris: The Mission to Clean Beijing’s Air
- Author: , &
- Publisher:University of Zurich
- Publication year:2018
- Online pub date:
- Updated:March, 2020
- Discipline: New Product Design & Marketing, Creativity & Innovation in Business, Entrepreneurial Finance
- Contains:Document | Supplementary Resources | Teaching Notes | Video
- Length:4,031 words
Region:Eastern AsiaCountry:ChinaIndustry:Manufacture of electrical equipmentOrganization:fictional/disguisedOrganization Size:Originally Published In:2018 ). Aeris: The mission to clean Beijing’s air. S2CSC 016-18-01. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich., , & (Type:Online ISBN:9781526491466Copyright: © 2018 The Swiss Chinese Case Study Center of the University of Zurich.