Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years the brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning of Aava. The company’s top management has to decide on how to position Aava in the market so as to create premium image and aspirational appeal for the brand.
Aava Natural Mineral Water (B)
- Author: , &
- Publisher:Indian Institute of Management, Ahmedabad
- Publication year:2015
- Online pub date:
- Updated:March, 2018
- Discipline: Consumer Marketing, Competitive Strategy, Marketing Strategy
- Contains:Teaching Notes
- Length:1,286 words
Region:Southern AsiaCountry:IndiaOrganization:Aava Natural Mineral WaterOrganization Size:Originally Published In:2015). Aava Natural Mineral Water (B) (case and teaching notes revised 27/12/2017). MAR0470(B). Ahmedabad: Indian Institute of Management, Ahmedabad., , & (Type:Online ISBN:9781473975170Copyright: Certain material used with permission of Indian Institute of Management, Ahmedabad. © 2015. All rights reserved.