Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the dilemma faced by its Managing Director and his team in light of the emerging competition. The company needs to take important decisions related to customer segment selection, product mix and introduction of new product offerings.
Aava Natural Mineral Water (A)
- Author: , &
- Publisher:Indian Institute of Management, Ahmedabad
- Publication year:2015
- Online pub date:
- Updated:March, 2018
- Discipline: Consumer Marketing, Competitive Strategy, Marketing Strategy
- Contains:Teaching Notes
- Length:6,160 words
Region:Southern AsiaCountry:IndiaOrganization:Aava Natural Mineral WaterOrganization Size:Originally Published In:2015). Aava Natural Mineral Water (A) (case and teaching notes revised 27/12/2017). MAR0470(B). Ahmedabad: Indian Institute of Management, Ahmedabad., , & (Type:Online ISBN:9781473975095Copyright: Certain material used with permission of Indian Institute of Management, Ahmedabad. © 2015. All rights reserved.