A Crisis With No Plan


Operating a restaurant is basically in Ben Graves’ blood. He grew up at Graves’ Burger Shack, a staple in the heart of a small town in Pennsylvania, and always appreciated that it is family owned—run by his grandfather, then his father, now Ben. Many locals prefer the nostalgia and consistency of the Graves’ Burger Shack, even as popular worldwide fast-food chains pop up left and right in the small town. However, things changed one winter when Ben’s son Bo and his friends got into some trouble that led to numerous locals and a national organization protesting the restaurant. Now Ben is caught trying to restore peace and keep his restaurant afloat while playing from behind with no crisis communication plan in place.

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