China, the world’s most populous country, with its booming economy, has become an appetizing market for worldwide hoteliers. As the Chinese hotel industry has increased, Chinese hotel groups have accelerated the pace of expansion to match international competitors. The focus of this case is to examine the hotel brand building strategy and practices of the U.S. and Chinese hotel group using Marriott International based in the U.S.A. and BTG Hotels Group of China as representative hotel companies from each country.
A Comparative Study of Hotel Brand Building in the U.S.A. and China
- Author: &
- Publisher:International CHRIE
- Publication year:2017
- Online pub date:
- Discipline: Brand Management & Strategy, Competitive Strategy, Hospitality, Travel & Tourism Management
- Contains:Teaching Notes
- Length:3,253 words
Industry:AccommodationOrganization Size:Originally Published In:2017). A comparative study of hotel brand building in the U.S.A. and China. Journal of Hospitality & Tourism Cases, 5 (3), 64– 70., & (Type:Online ISBN:9781529713503Copyright: © 2017 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). All rights reserved.