The case centres on a Swiss chocolate and confectionary manufacturer, Suteria’s decision to enter the Chinese market in the city of Harbin in Heilongjiang province. However after two years Suteria is still struggling to meet sales targets at its Chinese retail point and the CEO must decide if Suteria should pull out of China or not.
A Bittersweet Swiss Venture Into China: Suteria’s Chocolate Mission
- Author: &
- Publisher:University of Zurich
- Publication year:2017
- Online pub date:
- Discipline: International Human Resource Management, Managing Across Cultures, Far Eastern Business Studies
- Contains:Document | Supplementary Resources | Teaching Notes
- Length:3,459 words
Industry:Manufacture of food productsOrganization:SuteriaOrganization Size:Originally Published In:2017). A bittersweet Swiss venture into China: Suteria’s chocolate mission. S2CSC 010-17-05. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich., & (Type:Online ISBN:9781526491510Copyright: © 2017 The Swiss Chinese Case Study Center of the University of Zurich.