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When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, <b>Youth and Media</b> explains why young people are central to understanding critical issues in media studies and media education.
Understanding Advertising and Marketing: Students and Alcohol
Understanding Advertising and Marketing: Students and Alcohol
In the early period of media-effects research, the topics of health and advertising were popular research topics; scholars wanted to know how persuasive media messages affected public well-being and patterns of consumption. Global concerns about the effects of advertising on binge drinking, which is mainly seen as a predicament affecting the young in particular, access both of these topics at the same time.
It has always been difficult to find evidence that advertising tangibly encourages alcohol abuse, and things have become harder with the advent of social media. It's difficult to argue that advertising is the problem when so many young people regularly celebrate their drunken escapades on Facebook and the ...
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