Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.
The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
Choosing an approach; Message framing; Text design and layout; Using graphics; Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
Chapter 7: Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change through Text
Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change through Text
In Chapter 6, we saw how the content of text can be designed to prompt change in cognitions associated with health-related behaviours. We also saw how integrative theoretical frameworks, which draw upon findings from a wide range of studies, can identify cognition targets, or change mechanisms. Identifying what needs to be changed is a critical first step to developing materials capable of increasing motivation or prompting behaviour change. In this chapter we will develop this idea further so we recommend that you read Chapter 6 before this one.
In this chapter we will discuss health ...