Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.
The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
Choosing an approach; Message framing; Text design and layout; Using graphics; Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
Chapter 3: Making Written Materials Easy to Understand
Making Written Materials Easy to Understand
Helping people change their behaviour is a primary aim of health promotion. In order to change their behaviour, people need to understand why they should change and how they can change. Changes range from establishing long-term physical activity patterns to improved use of medication or aids. Brochures and leaflets are often used to motivate readers. Understanding the message is essential in facilitating behavioural change and in this chapter we focus on enhancing understanding of written text.