• Summary
  • Contents
  • Subject index

Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of

Choosing an approach; Message framing; Text design and layout; Using graphics; Computer tailoring

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.

Conclusions and Recommendations
Conclusions and recommendations
CharlesAbraham and MariekeKools
11.1 A Bite-Sized Summary

This final chapter provides a summary of the whole book. It does not matter if you are reading it immediately after Chapter 1 or after you have read many of the chapters. We highlight the key conclusions authors have reached and, in particular, the practical recommendations they have made for preparing written health promotion materials. We hope this brief summary allows you to assimilate the main points of the book in one bite-sized read. However, we have not been able to include all the practical recommendations here. The chapter is a sample of what the individual chapters offer – so please, when something interests you, return to the detailed contents pages to find detailed explanations ...

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