Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.
The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
Choosing an approach; Message framing; Text design and layout; Using graphics; Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
Chapter 10: Computer-Tailoring of Health Promotion Messages
Computer-Tailoring of Health Promotion Messages
Tailoring has been defined as ‘any combination of information or change strategies intended to reach one specific person, based on characteristics that are unique to that person, related to the outcome of interest … [and] derived from an individual assessment’ (Kreuter et al., 1999).
In other words, the message is tailored to match the needs of a particular reader on the basis of a prior assessment of that person. Research suggests that when health promotion messages are tailored to match personal characteristics, they are perceived to be more interesting and personally relevant and, importantly, are more likely to be effective in changing cognitions and behaviour. Tailored messages can be delivered face-to-face and using computer-based expert ...