Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.
The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
Choosing an approach; Message framing; Text design and layout; Using graphics; Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
Chapter 1: Introduction: Steps towards Writing Effective Educational Text
Introduction: Steps towards Writing Effective Educational Text
Healthcare professionals are regularly involved in creating and commissioning a range of written health education materials including patient information sheets and leaflets promoting health-related behaviours. Increasingly, these materials include electronic formats, including websites. The purpose of such materials may be to inform people about health, medicines, medical products or medical procedures or to persuade people to make healthy choices and help them to change health-related behaviour patterns.
1.1 Are Written Health Education and Promotion Materials Evidence-Based?
Research suggests that there is a gap between evidence and practice in the development of health promotion materials: the presentation and message content of health promotion materials do not appear to follow evidence-based best practice. For ...