Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.
The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
Choosing an approach; Message framing; Text design and layout; Using graphics; Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
- Chapter 1: Introduction: Steps towards Writing Effective Educational Text
- Chapter 2: Designing Easy-to-Read Text
- Chapter 3: Making Written Materials Easy to Understand
- Chapter 4: Making Written Materials Easy to Use
- Chapter 5: Using Graphics Effectively in Text
- Chapter 6: Developing Evidence-Based Content for Health Promotion Materials
- Chapter 7: Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change through Text
- Chapter 8: Planning to Frighten People? Think Again!
- Chapter 9: Message Framing
- Chapter 10: Computer-Tailoring of Health Promotion Messages
- Chapter 11: Conclusions and Recommendations