Summary
Contents
This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresses the need for careful planning of programmes; the second describes in detail the duties of the programme manager; while the third provides guidance and tips for script writers. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason.
The Design Approach: The Design Document
The Design Approach: The Design Document
The writer relies on the design document to provide accurate messages within the drama.
Design of Serial Drama for Social Development and Behavior Change
Entertainment–Education (E–E) serial dramas have special design requirements that differ from those required by other communication interventions. A rigorous and thoroughly orchestrated design is essential to ensure the harmonious blending of story and message throughout a number of plots and characters and a continuum of episodes that span several months, if not one or two years. Creating successful E–E serial drama calls for ...