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The Design Approach: The Design Document
The design approach: The design document

The writer relies on the design document to provide accurate messages within the drama.

Design of Serial Drama for Social Development and Behavior Change

Entertainment–Education (E–E) serial dramas have special design requirements that differ from those required by other communication interventions. A rigorous and thoroughly orchestrated design is essential to ensure the harmonious blending of story and message throughout a number of plots and characters and a continuum of episodes that span several months, if not one or two years. Creating successful E–E serial drama calls for ...

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