Summary
Contents
This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresses the need for careful planning of programmes; the second describes in detail the duties of the programme manager; while the third provides guidance and tips for script writers. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason.
Success of Radio Entertainment–Education Programs
Success of Radio Entertainment–Education Programs
Quality radio programming can make a positive contribution to family health and happiness.
Entertainment–Education and Social Change
There is ample evidence around the world that radio Entertainment–Education (E–E) dramas can have a positive effect on social change.
Australia was one of the first countries to make effective use of this medium. A country with a large geographic area—some 7,682,300 square kilometers—Australia had in 1944 a very small population of under five million people. In that year, The Australian Broadcasting Commission (ABC) went on the air five days a week with The Lawsons, a 15-minute-long serial drama, designed originally to help farmers adjust to new farming methods required to help the country survive World War II. In 1949 ...