Previous Chapter Chapter 18: Success of Radio Entertainment–Education Programs
Chapter 18: Success of Radio Entertainment–Education Programs
There is ample evidence around the world that radio Entertainment–Education (E–E) dramas can have a positive effect on social change.
Australia was one of the first countries to make effective use of this medium. A country with a large geographic area—some 7,682,300 square kilometers—Australia had in 1944 a very small population of under five million people. In that year, The Australian Broadcasting Commission (ABC) went on the air five days a week with The Lawsons, a 15-minute-long serial drama, designed originally to help farmers adjust to new farming methods required to help the country survive World War II. In 1949 ...