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Pilot Testing the Scripts
Pilot testing the scripts

Programs are tested with a sample audience.

The Importance of Pilot Testing

Pilot scripts guide the success of future programs in the same way that the coastal pilot vessel guides the big ships safely into port. The purpose of the pilot scripts is to ensure that the story ideas and message presentation (in words and by modeling) are appropriate and likely to be successful with the chosen audiences. During pilot testing—which takes place before full time scripting and production begins—focus groups of the sample audiences listen to programs especially created for the pilot testing process. They then respond to a written or spoken questionnaire or ...

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