Summary
Contents
Subject index
The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.
Advertising Women: Images, Audiences, and Advertisers
Advertising Women: Images, Audiences, and Advertisers
The year was 1963, some 115 years after Elizabeth Cady Stanton and Lucretia Motts organized the first Women's Rights Convention, when Betty Friedan published her book The Feminine Mystique. Friedan's work hit a cultural nerve by identifying “the problem that has no name” (Friedan, 1963/1997). The problem she recognized was the conflict between the 1950s image of the happy housewife and her dissatisfaction with a life unfulfilled. Friedan (1963/1997) proclaimed, “We can no longer ignore that voice within women that says: ‘I want something more than my husband and my children and my home’” (p. 32). Furthermore, “A baked potato is not as big as the world, and vacuuming the living ...
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