The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

Radio: The More Things Change … the More They Stay the Same

Radio: The More Things Change … the More They Stay the Same

Radio: The more things change … the more they stay the same
JudithCramer, St. John's University
  • Radio reaches over 94% of consumers weekly.
  • Car radio reaches four of five adults each week.
  • About 1/3 of all adults turn to radio for their news in the morning.
National Association of Broadcasters (NAB) Radio Marketing Guide & Fact Book for Advertisers, 2003–2004

In one way or another, radio touches us all. But significant events since 1993 have changed the radio industry markedly, and in unexpected ways. Continued deregulation, technological advances, and elimination of the Equal Employment Opportunity (EEO) rules by the Federal Communications Commission (FCC) have preserved the largely male face of the radio industry, something not predicted in the last ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles