Summary
Contents
Subject index
The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.
Women's Salary and Status in the Magazine Industry
Women's Salary and Status in the Magazine Industry
Women have been active in the magazine industry as readers, writers, editors, and publishers since 1784, when the first magazine to include women as an important part of the target audience was established. Earlier magazines had targeted male readers only. The farsighted publishers of the Gentleman and Lady's Town and Country Magazine recognized that women also wanted reading material (Johnson, 1995, p. 96). The New England area had the highest literacy rates for women, so it wasn't surprising that the Boston-based Gentleman and Lady's Town and Country Magazine had “only one major editorial policy in mind: definitely to appeal to feminine readers. For the first time in American ...
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