The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

Got Theory?

Got theory?
Laura A.Wackwitz, Oregon State University
Lana F.Rakow, University of North Dakota

If the U.S. dairy industry needs a national advertising campaign to convince people that milk is good for them (“Got Milk?”), consider what feminist scholars face. Who thinks theory is good for them? Who thinks feminist theory is good for them? The idea of “theory” in general is disdained by too many undergraduate students and media professionals, including some who make their way onto college faculties teaching journalism and mass communication. Feminist communication theory is even more discounted, if it is known to exist at all. We have our work cut out for us and absolutely no advertising budget to pull it off.

So, without benefit of full-page color ads in magazines and billboard ...

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