Television corrupts our children, induces us to spend needlessly, and stimulates hostility and violence. Or does it? Jib Fowles sees television as a “grandly therapeutic force,” that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the population. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and “television prigs.” With an easy-to-read style that is both entertaining and informative, Why Viewers Watch suits both the scholar and the student, the specialist and nonspecialist alike. As such, it is the perfect companion volume for courses in communication, journalism, sociology, and psychology. “The author does present another side to the complex effects debate--a side of which we should all be aware.” --Et cetera from the First Edition: “An interesting--and challenging--book about television. So good it is surprising it has not received more attention…. There aren't many really good books about television, and [this] is one of the best.” --Peter Farrell, The Sunday Oregonian “I would recommend this book to interested television viewers, media scholars, and professionals. Fowles' arguments are thought-provoking and sometimes compelling. The book is very readable and easily accessible to lower-division students. For those of us who spent our childhoods glued to the screen and believe we still turned out all right, this book will help alleviate our nagging guilt when we watch television. The book should help scholars reexamine our views on the impact of television's content and our suggested changes. Media professionals should find the book a testament to the positive aspects of their medium.” --The Southern Speech Communication Journal

What Viewers Truly Want (and Get) from Television

What Viewers Truly Want (and Get) from Television

What viewers truly want (and get) from television

Six Clues

When a person sits down in front of a television set, a transaction is going on, although the individual isn't likely to think of it that way. The viewer is tacitly agreeing to swallow a few commercials and consider some advertised products. In return for this attention (which turns out to be fractional), the viewer wants to be sent certain kinds of content—phantasms of a very special sort. If they aren't televised, the viewer won't bother to watch.

What is it exactly that human beings want from the medium? Some observations about viewing habits provide clues.

1. Television viewing is a personal, private activity. It wasn't this way originally, at least ...

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