`It's easy to be snobbish about media culture; the great merit of Roger Silverstone's book is to make the reader understand just how important that culture is' - Richard Sennett, New York University `A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche `A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California `A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju

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The media experience is, in some significant and general sense, as I have begun to suggest, subjunctive. To be in the world but not of it. To be of it but not in it. To see the media as providing a frame for experience, but also to see the media themselves as being transformed by experience. To recognize the media's ...

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