`It's easy to be snobbish about media culture; the great merit of Roger Silverstone's book is to make the reader understand just how important that culture is' - Richard Sennett, New York University `A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche `A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California `A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju
We cannot go far in our concern with the media without enquiring into technology. Our interface with the world. Our face-off with reality. Media technologies, for they are technologies, both hardware and software, come in different shapes and sizes, shapes and sizes that are now changing rapidly and in a bewildering way. ...