`It's easy to be snobbish about media culture; the great merit of Roger Silverstone's book is to make the reader understand just how important that culture is' - Richard Sennett, New York University `A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche `A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California `A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju
I have begun to suggest that we should be thinking about media as a process, as a process of mediation. To do so requires us to think of mediation as extending beyond the point of contact between media texts and their readers or viewers. It requires us to consider it as involving producers and consumers of media in a ...