Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. To guide readers through this myriad of sports related content, the authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students studying Business, sports management, sports economics, sports policy, and any other sports studies course.

Corruption and the Governance of Sport

Corruption and the Governance of Sport
Arnout Geeraert


An alarming number of ethical scandals involving international sport federations (ISFs) have surfaced in recent years, involving different forms of corruption such as bribe taking, vote rigging, racketeering, wire fraud, and money laundering. The litany of corruption-related indictments surrounding Fédération Internationale de Football Association (FIFA) has unquestionably been the most glaring. Recently, two reports issued by the World Anti-Doping Agency (WADA) found extortion, fraud and bribery practices at the highest levels of the International Association of Athletics Federations (IAAF) (WADA Independent Commission, 2015, 2016). Perhaps lesser known is that a number of smaller ISFs, including the International Volleyball Federation (FIVB), the International Weightlifting Federation (IWF), and the ...

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