This original, sharp, and engaging book draws the reader into a compelling exploration of cultural studies in the twenty-first century. It offers a level-headed account of where cultural studies has come from, the methodological and theoretical dilemmas that it faces today, and an agenda for its future development. In an age in which the relevance of cultural studies has been called into question, this book seeks to generate debate. Focusing upon the actual practice of cultural studies within higher education today, it asks whether or not cultural studies has really managed to maintain a connection with its original political and ethical mission and comments on the strategies needed to regain the initiative.

Unintended Consequences: Convergence Culture, New Media Studies and Creative Industries
Unintended consequences: Convergence culture, new media studies and creative industries

The title of this chapter highlights what I want to suggest is becoming an important issue: that is, the relation between cultural studies and an emerging concentration of cultural and media analysis on what has come to be called ‘convergence culture’, new media studies and creative industries.

An examination of convergence culture was the subject of a special issue of Cultural Studies in which an earlier and shorter version of this chapter was published (2011: 25(4/5)). The examination undertaken in that issue was, to some extent but not wholly, provoked by the influence of Henry Jenkins’ Convergence Culture (2006), which had argued that the cultures of use and production identified with the convergence of media, telecommunications and information ...

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