• Summary
  • Contents

Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization. The book is meant primarily for decision makers, business leaders and business problem solvers who are engaged in decision-making roles in organizations. Several books have established the need for analytics in decision making; this book moves one step ahead and explains how managers can maximize the benefits of analytics in organizations. It spells out the sequence business managers should adopt towards building business intelligence-driven organizations.

From Analysis to Analytics: Building the Infrastructure
From analysis to analytics: Building the infrastructure

Rohan Bajpai has been newly appointed as the Chief Digital Officer of a large consumer durable marketing company. He has been tasked with building a comprehensive digital plan for the organization which would include managing its digital data repository, leveraging the data using effective business analytic platforms and also facilitating many of the company operations seamlessly on the digital interface. Rohan's challenge is to ensure this upscaling of the organization's infrastructure happens without any major disruptions in the productivity of the organization.

Surely, this would require him to understand the organization and its operating environment very well, before suggesting any changes to the infrastructure and the operating protocol. Any investment would require ...

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