Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization. The book is meant primarily for decision makers, business leaders and business problem solvers who are engaged in decision-making roles in organizations. Several books have established the need for analytics in decision making; this book moves one step ahead and explains how managers can maximize the benefits of analytics in organizations. It spells out the sequence business managers should adopt towards building business intelligence-driven organizations.
Chapter 2: Useful Approaches to Mining Information: Building Intuition of Analytic Tools
Useful Approaches to Mining Information: Building Intuition of Analytic Tools
Sarita Singh (Sarita), a business head of a mid-sized apparel manufacturing firm with sales in both domestic and international market needed an appreciation of the kind of analyses she could do with her sales and customer level data. While she understood that business analyses eventually had to be tailored based on her business questions for which she wanted answers, she was not sure what may be the best way to frame her specific questions in line with the way the analyst would work with the data. Hence, a broader view of the kinds of analyses that numeric data can be used for would really help ...