Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization. The book is meant primarily for decision makers, business leaders and business problem solvers who are engaged in decision-making roles in organizations. Several books have established the need for analytics in decision making; this book moves one step ahead and explains how managers can maximize the benefits of analytics in organizations. It spells out the sequence business managers should adopt towards building business intelligence-driven organizations.
Chapter 1: Where to Begin: Managing Organization's Data Inventory for Effective Decision Support
Where to Begin: Managing Organization's Data Inventory for Effective Decision Support
Bipin Swamy, the Chief Executive Officer of a midsized consumer durables company, recently attended a highly rated conference on ‘Analytics and its Usage in Business Applications’ at Bangalore. He had specifically attended the conference to pick-up leads on how he should drive his company's Analytics investments in line with the needs of the company in the near future. The conference was a huge success with experts in the industry presenting the various trends, tools and technology available to facilitate Analytics practices in organizations.[Page 23]
Somehow, Bipin felt that while the information available in the seminars and workshops at the conference were useful, he came ...