Summary
Contents
Subject index
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students’ own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Introduction
Introduction
‘We are now bombarded with images.’
‘We are living in a more visually led world.’
‘The internet has democratized image production and sharing.’
Students, journalists and scholars all too often make proclamations like the ones above in order to underscore the importance of paying close attention to media images. We have all read (and in some cases also written) endless essays, articles and books about visual communication that open with general if not sweeping statements of this kind. These are, of course, well-intentioned attempts to capture not only the abundance but also the vibrancy of media images in our daily encounters. In this book, we recognize the centrality of images in meaning-making processes as we continue to marvel at their unprecedented proliferation and pervasiveness. Our ...
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