Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students’ own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Throughout this book we have presented snapshot visual analyses that make forays into a variety of debates in media and communication studies. We hope to have demonstrated that visual communication scholars have made key contributions to these debates, while also adding our own empirical findings and critical insights to important discussions about the relationship between visual images, the media and our everyday encounters with social, political and cultural issues. And because one of our key aims was to develop a toolkit to examine images across different types of media and through diverse research questions, we also hope to have signalled how our approach could work as a blueprint for analysing alternative and emergent cases.
With regard to this last point, as we moved ...