Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students’ own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Ways of seeing difference beyond stereotypes

Ways of seeing difference beyond stereotypes

This chapter considers scholarship on difference, othering and stereotypes in the media, with an emphasis on how the pictorial aspects of representation hold particular power to injure (Lester and Ross, 2003), even if not deliberately intended. We summarize visual media’s role in enacting categories of difference and why this representational practice is deemed harmful. But we also examine how varied media forms can play a leading role in challenging stereotypical and reductive portrayals, with the potential effect of shifting societal attitudes towards marginalized communities.

In sum, the chapter:

  • discusses how images enact social and cultural difference;
  • explains how theoretical contributions from cultural studies and postcolonial theory inform visual media analysis;
  • examines how pictorial stereotypes are shaped ...
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