Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students’ own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Communicating visions of collective identity

Communicating visions of collective identity

In addition to their role in representing and mediating the self, images are also central to the formation and maintenance of collective identities. Shared narratives and symbols are key to fostering a sense of belonging among members of the same cultural or social group. In this chapter, we explore the role of visual imagery in representing and shaping national, post-national, and regional or continental identities. In sum, this chapter will:

  • introduce key concepts and research on the relationship between visual images and collective identities;
  • discuss the growing importance of images for the communication of particular visions and versions of identity both within and between groups;
  • show how photographers use particular storytelling devices to represent a continent like ...
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