Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students’ own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Envisioning the self in digital media

Envisioning the self in digital media

The next three chapters come under our broader theme of ‘identities’. The notion of identity is linked to how we see and define ourselves in relation to others and the groups to which we belong. Identity is also and foremost where the personal meets the social (Woodward, 2002). Both personal and collective identities are constrained by material and symbolic structures, and are therefore shaped by power (Foucault [1975] 1995). Our sense of who we are and where we belong is not simply the outcome of how we choose to live our lives. There is also a growing appreciation that our identities are not necessarily fixed or easily categorized into labels imposed upon ...

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