Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students’ own work. The book: • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images • Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Understanding images in media culture: methodological considerations

Understanding images in media culture: methodological considerations

Understanding images in media culture: methodological considerations

This book is not primarily a textbook focusing on methods for visual communication research, but in our approach we include original case studies to illustrate various applications of methodological approaches and instruments for understanding the ‘work’ of media images in specific social contexts. In the 18 case studies presented in this book, we aim to cut through the sometimes obfuscatory terminology to demonstrate how a chosen methodological approach offers a particular toolkit to scrutinize the role of images within each media ‘recipe’. Rather than a one-size-fits-all approach, we mix and match methods and approaches to address specific research questions and to highlight both their strengths and limitations. For these reasons, ...

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