• Summary
  • Contents
  • Subject index

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.

How CEOs can use Value Creation to Enhance Pricing
How CEOs can use value creation to enhance pricing

After improving service and Customer experience, the CEO can look at improving price, which is a significant source of improving profits.

We embark with our CEO friends on debunking pricing myths. Pricing is not about selling but about the Customer buying and, thus, pricing should be related to ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles