• Summary
  • Contents
  • Subject index

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.

How CEOs Can use Value Creation for Customers
How CEOs can use value creation for customers

If CEOs can create great Customer Value, they will build Customer Ambassadors and then follow and pamper them to get more business. We then talk about becoming part of a Customer's network. Value Creation and destruction for Customers is ...

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