Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.

CEOs as Value Creators for Business/Customers

CEOs as value creators for business/customers

The CEO can now start using the ideas in the following chapters to build a Value Creating organization. The first step is a Customer strategy which not only builds the Customer and employee strategy, but also breaks silos and starts a ...

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