Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.

Why is Value Creation Important for CEOs?

Why is value creation important for CEOs?

The various sections in this chapter are focused on why Value Creation is good for a CEO and his company, and why moving slowly away from the short term to the long term and focusing on the Customer and employees makes eminent sense. As CEO ...

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