• Summary
  • Contents
  • Subject index

Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.

As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

This book is essential reading for students of media studies and cultural studies.

Social, Locative and Mobile Media
Social, locative and mobile media

While Hyunjin waited for Soohyun in a café in Shinchon, South Korea, she toyed with her iPhone. Having downloaded some of the numerous photo apps, she began to experiment. Finally she was happy with the Hipstamatic lens that made her coffee look like it was out of some old analogue photo shoot. She then quickly uploaded it, along with the caption ‘Waiting’, to a few social media sites with location-based services (LBSs) like Facebook Places and Cyworld minihompy. While the relevance of the caption might be lost on many of her friends, for Soohyun it served as a reminder that she was keeping her friend waiting as she dashed from the train station. Another friend of ...

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