• Summary
  • Contents
  • Subject index

Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.

As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

This book is essential reading for students of media studies and cultural studies.

Social Media Games
Social media games

Social media games are games that are played within social network sites (SNSs). These games, with names like Happy Farm and Mafia Wars, are a familiar and integral part of using SNSs for many people. They are both a source of entertainment and a way to maintain relationships with friends and family. Thus, for people who study social media, social media games become an important part of the overall experience of social media, and demand attention. For games-studies scholars, the emergence of social media games (which are generally termed ‘casual games’ within the industry) is also significant. Social media games are being played by people with different motivations and different demographics than those who play games on consoles or those ...

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