• Summary
  • Contents
  • Subject index

Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.

As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

This book is essential reading for students of media studies and cultural studies.

Art and Cultural Production
Art and cultural production

As we saw in the previous chapter, social media has opened up new avenues for participation in many areas of social life, and is having an immediate and visible impact in fields like journalism and social activism. In this chapter we want to look at the ways that these same changes, both represented and exacerbated by social media and the concomitant rise of user created content (UCC), are effecting and affecting the production of other cultural products. In this chapter we will be focusing on the way that social media is both challenging the arts while, at the same time, providing artists with new avenues for artistic expression. Although much has been written about the adaptation and remediation ...

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