Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.
As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.
This book is essential reading for students of media studies and cultural studies.
Chapter 4: Participation and User Created Content
Participation and User Created Content
If there is one word that summarises the particular quality of social media, it would be ‘participation’. Unlike the mass media before it, social media is fundamentally a participative medium. Our online experience increasingly involves methods of actively providing information about what we are doing, or what we think of something. This might be as simple as a Facebook ‘like’ button, or as involved as maintaining a blog. Participation can take various forms of agency from user generated content (UGC), in which users forward content made by others, to user created content (UCC), in which the content is made by the user. Every time we participate we partake in various forms of labour sharing – from ...