Summary
Contents
Subject index
Understanding and applying research methods and statistics in psychology is one of the corner stones of study at undergraduate level being taught at all levels from introductory to honors level. This comprehensive and multi-level textbook will support the undergraduate student and the lecturer as they journey through the teaching and learning of methods and statistics throughout an undergraduate degree.
Interviews and Focus Groups
Interviews and Focus Groups
I think that the undecideds could go one way or the other. (George Bush, 1988)
Learning Objectives
- To explore the use of interview and focus group techniques for gathering data.
- To examine the different forms of interviews.
Key Terms
- Consumer behaviour
- Focus group
- Interview
- Market research
- Probes
- Questions
Interviews and focus groups are probably the most widely used techniques of data collection in qualitative ...
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