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Chapter 5: Making Sense of ‘Ologies’
Picture the scene – it's 1987 and a well-known telecommunications company is launching a new series of adverts. Beattie Bellman is on the phone speaking with her disconsolate sixteen-year-old grandson Anthony, who has just failed all his exams except pottery and sociology. As she hears the word ‘sociology’ she famously exclaims: ‘An ology! He gets an ology and says he's failed – you get an ology, you're a scientist!’
The ‘ology’ suffix is attached to different ...