`This is a comprehensive text that is extremely well written by top social psychologists, with all of the major theoretical perspectives represented. The editors should be commended for putting together this lively and engaging text' - Nyla Branscombe Department of Psychology, University of Kansas A range of international events have recently focused attention on issues of prejudice, racism and social conflict: increasing tensions in former Eastern bloc countries, political conflict in Northern Ireland and the United States, as well as racial conflict in the Baltic States, Middle East, Africa, and Australasia. In light of these events, Understanding Prejudice, Racism and Social Conflict presents a timely and important update to the literature, and will a fascinating textbook for all students who need to study the subject.
Chapter 7: Stereotyping and Prejudice: A Social Cognitive Approach
Stereotyping and Prejudice: A Social Cognitive Approach
Walking into a pub you are confronted by a large, burly, male bouncer at the door, who tells you, in no uncertain terms, that you can't come in. When pressed the bouncer explains that ‘your type’ is not permitted in here. Is the bouncer prejudiced? Are you being stereotyped?
As undergraduates studying psychology, we learn that our perceptual systems are attuned to information important for our survival. The visual system is adept at discerning movement, depth, and colour, while the auditory system is most sensitive to the frequencies at which humans typically speak. Similarly, the human mind is tuned to our social surroundings. Since perceptual and cognitive psychologists have spent the best part ...